2026 ● Sontuoso Stone ● Solihull & Birmingham
A 213-page stone fireplace and furniture site with 142 product URLs, 12 area pages and a local search review behind the structure.
Sontuoso Stone sells marble fireplaces, fires, fire pits and stone furniture around Solihull and Birmingham.
Sontuoso Stone sells marble fireplaces, fires, fire pits and stone furniture around Solihull and Birmingham. The site was visible for its own name, but weak beyond branded search. The business appeared online across two connected brands, Sontuoso Stone and Ben Thomas Fireplaces, with overlapping products, two websites and two Google listings. That made the search problem less about one broken page and more about a split identity.
Client
Sontuoso Stone
Industry
Stone fireplaces & furniture
Duration
Search visibility review
Pages live
Product URLs
Area pages
Case studies
One business.
Too many signals.
Sontuoso Stone needed a clear view of why the site was struggling beyond branded search, then a structure big enough to make the product range readable. The live sitemap now carries fireplaces, electric fires, gas fires, stoves, fire pits, dining tables, outdoor tables and side tables as separate sections instead of leaving everything to fight for attention on one broad page.
The marble fireplace grid, where the visual product range is strongest
Two brands, two websites and two listings were halving the trust Google needed to see.
Ben Thomas Fireplaces and Sontuoso Stone appeared closely connected online, with overlapping products, shared showroom signals and separate Google listings. The first decision was not a title tag or a blog post. It was whether the business should run as one brand with two showrooms, or two brands with clearly separate jobs.
Fire pits.
Stone furniture.
Fireplaces.
The site has strong photography and a genuinely appealing product range. The important job was hierarchy: fireplaces, stoves, fire pits, dining tables and furniture now sit in clearer sections so Google and customers can understand the range without every product pulling equal weight.
The fire pit tables page shows the stronger lifestyle/product photography
The same workshop,
a second product line.
The furniture page gives the brand room to breathe: a dark green surround, stone-table photography and a strong editorial heading. It shows the same workshop that cuts the fireplaces also makes stone tables and furniture, which is a genuine strength, but online it was competing with the fireplaces for attention rather than supporting them.
The furniture range, made by the same workshop as the fireplaces
A showroom page should prove the showroom exists.
Each real showroom needed its own page with address, phone, opening hours, map, directions, parking notes, photos and LocalBusiness schema. The Google listings needed to be claimed, pointed at the correct local pages, and matched against the same name, address, phone and hours everywhere else online.
How the build came together, in detail.
The brief, in one paragraph
Sontuoso Stone needed to understand why a visually appealing stone fireplace and furniture site was not carrying more weight in Google. The review looked at the live sites and public Google data, then separated the problem into the part that mattered most: brand clarity, local search trust and content depth. The live structure now runs to 213 sitemap URLs, including 142 product URLs, 12 area pages, 8 case studies and 8 guides.
The decision before the SEO
The main issue was not a single technical fault. It was the way Sontuoso Stone and Ben Thomas Fireplaces appeared connected online. Similar products, overlapping showroom signals, separate websites and separate Google listings meant the business was splitting its effort across two names.
Before any SEO programme, that had to be settled. One brand with two showrooms would need one kind of structure. Two brands on purpose would need another.
What the review found
- The site was readable by Google, but unclear about its main topic.
- Fireplaces, stoves, fire pits, tables, sinks and furniture were all competing for focus.
- Several page titles, descriptions and headings needed rewriting around real searches.
- Some pages were thin enough that Google had little reason to prefer them.
- The Google listings appeared unmanaged and had very few reviews.
- Each showroom needed its own proper local page.
- The mobile hero image looked slow enough to cost visitors before the page had done its work.
The practical next steps
The recommendations were deliberately ordered. Settle the brand question first. Claim and tidy the Google listings. Match the name, address, phone and opening hours everywhere. Add tap-to-call details and a proper email. Build proper showroom pages. Deepen the thin pages. Fix the image descriptions, speed and tracking. Then start publishing useful guides around marble fireplaces, fire types, stone finishes and buyer questions.
That is the kind of work that lets a local product business become easier for Google to understand and easier for customers to trust.
A one-off £1,200 to design and build it. Then £129 or £199 a month to keep it working.
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